Crocs x EGONLABEgonimati Collection

Five unique digital Crocs were released as NFTs. These designs featured colorful Swarovski crystals, blending luxury and Web 3.0, transforming footwear into digital collectibles. We managed the 3D design process, from modeling to NFT integration. The assets were optimized for minting.

Before launch, 9 Instagram posts teased the drop, revealing only glimpses of the Crocs to spark desire. The artistic direction played on contrast and mystery, fueling anticipation before the final reveal.

EgonLab’s e-commerce site was transformed to integrate an immersive WebGL experience. Users could seamlessly switch from the traditional store to a 3D interactive space featuring the CROCS NFT Room showcasing the drop, the Future Room teasing upcoming digital projects and The Egonimati Collection Room, where users could rewatch the show.

To extend the experience, AR filters were developed for the CROCS NFT drop, allowing users to wear them digitally, and for the Egonimati collection, enhancing engagement with EgonLab’s fashion pieces.

EgonLab’s FW22 show merged phygital elements with the Egonimati collection and Crocs NFT drop. Holographic projections of Swarovski-adorned Crocs floated, showcasing a futuristic vision. The immersive experience extended into retail with an installation dedicated to EgonLab’s collection, featuring interactive displays.