FENDIBaguette 25th anniversary
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An immersive web experience honoring Fendi’s Baguette bag, complemented by AR content and social activations. Users collect iconic bags to unlock an exclusive AR filter and explore a refined 3D environment, seamlessly linking to Fendi’s e-commerce for a unique shopping journey.
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Omnichannel Deployment
Users actively engage by collecting Baguette bags on the website to unlock a special AR filter for Instagram. Every bag is shoppable directly within the experience, creating a seamless purchase journey for Fendi. To amplify the campaign, we produced social content, ensuring a cohesive and impactful communication strategy.
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SEPHORAFruit Game
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