LVMHThe Maison of All Victories
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The Maison of All Victories is an immersive 3D website with 11 experiences, designed as a digital “house” that guides users through key elements of the partnership. It seamlessly integrates into an omnichannel path, connecting web, social media, & physical events like VivaTech and Club France.
Client
LVMH
Services
Art Direction, Digital, Development
Awards & Recognitions
FWA Site of The Day
AWWWARDS Site of The Day
Website
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Step Inside the Partnership
Inspired by Haussmannian architecture, "The Maison of All Victories" redefines immersive online experiences. As you step into the entrance, discover LVMH’s vision for Paris 2024, its key initiatives, and social media highlights.
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A Digital Showcase of Craftsmanship
Explore the savoir-faire of LVMH’s Maisons, from the iconic Louis Vuitton trunks to the Paris 2024 medals, meticulously designed by Maison Chaumet.
Following the Athletes’ Journey
Meet the French athletes supported by LVMH and explore their stories, inspirations, and dedication on the road to Paris 2024.
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Reliving the Torch Relays
An interactive exploration of the Olympic and Paralympic Torch Relays, allowing users to relive each key moment of the journey.
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Accessible and Engaging by Design
Accessibility was a key focus for “The Maison of All Victories.” With high contrast, clear typography, and adaptive design, it achieved a 91.7% RGAA accessibility grade, proving immersive experiences can be inclusive. A seamless navigation system and gamified elements encourage exploration and engagement.
AN OMNICHANNEL PATH
Designed as a seamless omnichannel journey, "The Maison of All Victories" extended beyond digital to physical events like VivaTech, Club France, and La Maison LVMH, engaging over 40,000 visitors. A coordinated social media strategy amplified its impact, with a paid campaign across five platforms generating over 51 million impressions and 440,000 clicks. By bridging web, in-person experiences, and innovative ad formats, the project maximized reach and engagement across all touchpoints.
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Zadig & Voltaire 25'Social Media
