PoiraySocial Media

For Poiray we crafted a collection of high-fidelity digital assets designed to translate the Maison’s signature elegance into the fast-paced world of social media. By leveraging advanced 3D motion design, we transformed iconic jewelry pieces into captivating visual stories that bridge the gap between traditional craftsmanship and digital innovation.

Client

Poiray

Services

Art Direction, 3D Modelisation

From fluid animations of the iconic heart motifs to hypnotic loops of interlaced gold, the series provides a seamless digital experience that invites the audience to discover Poiray’s collections through a modern, immersive lens.

Every piece was reconstructed with surgical accuracy, ensuring that the geometric integrity of Poiray’s designs was preserved in the digital realm. This high-fidelity approach allowed us to simulate the physical properties of luxury, from the exact curvature of the gold bands to the complex light refraction within the gemstones. By achieving this level of structural detail, we were able to produce macro-visuals that stand up to the closest scrutiny, revealing a level of craftsmanship that mirrors the standards of high jewelry.

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