SEPHORAPinball Game
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An easy-to-play pinball game, launched on the Sephora Asia app to promote the new Cream Lip Stain, later adapted into a physical version for Sephora events. Players who achieve a high score receive a discount code usable in-store.
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A game available on Sephora’s mobile app
A game for everyone, accessible to all, deployed as a webview within the Sephora Southeast Asia app and integrated with the loyalty program.
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Seamless Fun on Any Device
Play anytime, anywhere! The game is also accessible on mobile and desktop via a web browser for a seamless experience.
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A physical pinball machine designed for events
We combined a digital screen with the classic mechanical buttons of a real pinball machine, blending retro and modern gameplay. This custom-built machine provides a fun and immersive way to discover the Cream Lip Stain universe. The physical pinball machine was showcased at events in France and Dubai, including the major Sephoria event in Paris.
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Personalized identity
We crafted a unique identity for this game, merging retro pinball aesthetics with Sephora’s Cream Lip Stain universe while preserving the classic pinball essence. The result is a playful yet stylish experience that embodies the brand’s bold and vibrant spirit.
PoiraySocial Media
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